CREATIVE MONK

Tag: Brand

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Branding and Advertising Tips and Tricks

6 reasons why Test Cricket & Branding are similar!

6 reasons why Test Cricket & Branding are similar!

The recently concluded Border-Gavaskar Trophy was a dream come true kind of series for many cricket fans. The iconic test series had more ups and downs in 33 days than your average soap opera would have in years.

 

While the first test didn’t go well for us, the comeback from there was commendable. From a humiliating batting performance in the second innings of the first test at Adelaide Oval to fighting back and winning the series 2-1, this series has the perfect script for a blockbuster movie.

 

Image by Clker-Free-Vector-Images from Pixabay

 

The 4-match test series saw many records being broken and while many more were created. The most notable of which were these two-

 

  1. Australia’s fortress in test cricket was finally breached after 32 years, a feat that India achieved with its B team and an inexperienced bowling line-up.
  2. India won back-to-back series for the first time in Australia.

 

While I can go on and on and on about this series and why it is so special, I have something more important that I would like to share with you guys. While watching the series, especially the 3rd & the 4th test, I realised something. After years of being in the branding field and fanatically following cricket for longer than that, I realised the process of branding is very similar to a test match.

 

This may sound a little wired & absurd at first but bear with me. Upon close inspection and two sleepless nights, both of which came a night before the final day of the 3rd & the 4th test, I was finally able to put my feelings into words and pen them down to explain it to you in a better way.

 

So, before waste any more sessions, let us look at how the process of branding and the longest format of the game are similar to each other.

 

  • Game of patience

 

Image by jplenio from Pixabay

 

Similar to how a Test Match cannot be won in a day, the process of building a successful brand cannot be completed in a short amount of time. Building a successful and powerful brand takes time and requires a lot of patience.

 

Something that people who follow test cricket would know about.

 

  • A test of character

 

Image by slightly_different from Pixabay

 

Just like a Test Match, Branding also brings out the true character of any Brand. The longer process brings out brand’s grit, attitude, and level of preparedness to compete at the highest level for a long, loooonnnnggg time.

 

  • A game of sessions

 

Image by Clker-Free-Vector-Images from Pixabay

 

It is said that test matches are won in sessions and the same is true for Branding as well. The smaller efforts, from creating a consistent colour palette to designing interactive customer touch-points, contributes a lot towards building a successful, global brand and winning people’s hearts.

 

  • A truly unique sport

 

Image by Anja🤗#helpinghands #solidarity#stays healthy🙏 from Pixabay

 

Branding is truly a unique sport and there is nothing that can compare to it. While Advertising and Marketing are great, they do not have the sophistication or even the feel of royalty that branding has.

 

Branding, on the other hand, is a continuous and on-going process that has the ability to make people fall in love with your brand and get them hooked to your brand’s offerings and keep them craving for more.

 

  • Delivers in the long run

 

Image by ijmaki from Pixabay

 

Branding is like a Test Match, it will not provide you with immediate results. But once you start playing the game, you’ll realise how much your brand is benefitting from it, in the longer run.

 

Playing the long game means you develop a consistent marketing plan, provide your audience with a similar, consistent experience across different periods.

 

  • Provides a personality

 

Image by Free-Photos from Pixabay

 

Despite the existence of One Day and T20 matches, Test matches are the true face of Cricket. And just like that, your branding effort is the face of your business.

 

Your customers won’t recognise you because of your ads or social media game but because of your flawless, fluent and on-point branding game that gets reflected in your every advertising and communication efforts. Branding has the power to make your audience recognise your business and its offerings even from the smallest hints like a colour palette or the tune to your advertising jingle.

 

If you are a business owner who is as fanatic about cricket as me and are looking for someone to carry out your business’s brand building, reach out to me. We can discuss how I can help to grow your brand and make it as epic as the last test of the Border-Gavaskar Trophy 2020-21while also discussing our favourite cricketing moments and dream teams across all formats.

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Branding and Advertising Digital Marketing

The colourful world of branding- what your brand colours tell about your brand!

Colours play a very vital role in the success of any brand. Branding and Colours go hand in hand, with each other. The colours you select, speak a lot about your brand. They tell more about your brand than you can imagine. Each colour represents a different element and aspect of the business. So, before selecting the right colours for your brand you must be careful and consider what you wish your business to represent.

 

Another thing to keep in mind while selecting the colours for a brand is that they set the tone for your brand in the minds of your audience. The colours of your brand set a public perception which can and will impact your brand in a big way. The psychology of colours goes a long way to help your brand create a trust-based relationship with your audience.

 

The entire colour palette for branding can be divided into two kinds of colours- Warm & Cool. The warm palette brings with it the passion, energy and dominating vibes, the cool colours of the palette offer a sense of trust and security. When you work in branding and marketing, carefully selecting the right colour becomes an important job for you.

 

And to make this job easy for you, let us have a look at what different colours mean in the world of branding. Let’s browse through what qualities do each colour bring with themselves and what kind of product suits that particular colour really well.

 

Red

 

The hottest and most dynamic colour on the colour palette, red brings with it a sense of passion and power. This colour is very dynamic in nature and signifies a top position in the power hierarchy.

 

Brands that use this colour in their branding and marketing material are often looking to position themselves as the best of their industries. Red is a very attention-grabbing colour, used to create excitement and buzz in the audience.

 

This is the photo of all the companies that have a red logo.
Companies with a RED logo

Yellow

 

Yellow is the brightest and most energy-rich colour on the palette. This colour signifies happiness and smiles. Overall, yellow is a very bright and expressive colour that portrays emotions very well This is why we see so many emoji and emoticons to be yellow. This colour evokes a sense of happiness, youthfulness and optimism. Brands use this colour, especially in combination with black, when they want to communicate and place themselves and their products as a youthful one, filled with positivity and creativity.

 

Orange

 

Not as dominating or aggressive as the colour red, this one subdues it. The colour orange strikes the perfect balance between the passion and energy of red and the bright optimism of yellow.

 

Orange is a very spiritual colour in the world of branding and is often associated with brands that are related to the energy sector or holistic healing sector. The orange colour is very playful in nature and invokes the feeling of friendliness. There is something about this colour that makes it trustworthy.

 

This is the photo of all the companies that have a Orange logo.
Companies that have an orange logo

Blue

 

This colour falls on the cooler and calmer side of the palette. Blue is a very calm and soothing colour that stands for a serene and spiritual colour. This colour has a sense of calm that helps people to be at ease.

 

People often associate this colour with oceans and skies, which is why we see most brands use this colour in their branding and communication. More than 60% of brands in the world- both big and small, use the blue colour in their branding material.

 

The fact that this colour represents trust, maturity and calmness is something most of the brand try to take advantage of. This is why blue is the most favourite colour of top brands across the world.

 

This is the photo of all the companies that have a Blue logo.
Companies with a Blue logo

Green

 

Green is a calm colour that often stands for stability and balance. Inspiring people with positivity, this colour is linked with growth, prosperity and is known to denote a strong bond between things.

 

Normally, in the business world, the green colour and all its shades are associated with either health companies or financial companies. The colour also signifies rejuvenation and healing, part of the reason why most of the medicals we see, have the colour green as their dominating brand colour.

 

Purple

 

The colour of creativity and imagination, the colour purple stands for original ideas and thoughts. It is a very mysterious yet royal colour that can lift up any artwork with its presence. The royalty and luxury of purple is something that is very rare to find amongst all the colours in the colour palette.

 

Due to its royal and luxurious nature, this colour is often associated with high-end and flagship products. Mostly found in hospitality or luxurious goods and service industry, the purple shade is also a creator’s colour.

 

People from the creative industry try to utilize this colour a lot in their work.

 

This is the photo of all the companies that have a Purple logo.
Companies with a Purple logo

 

Black & White

 

The classic colours of the palette. The two ends of the colour spectrum. You will run out of words to define this classic colour combination but you won’t ever find a replacement for any these two colours.

 

Both of these colours can standout own their own as well as blend in nicely with any colour on the palette. The seer amount of simplicity, purity and sophistication these colours bring with themselves is something that cannot be described in words.

 

It is important to understand the psychology and the attributes associated with each of these colours. When you are building a brand, the colours you opt for, play a significant role in the success or failure of your brand. Learn the are of branding and selecting the right colour for your brand, today! Connect with me and know how you can grow your branding by selecting the right colours in your branding and communication process.