CREATIVE MONK

Category: Digital Marketing

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Branding and Advertising Digital Marketing Tips and Tricks

Why Real Estate firms need to go Digital

Why Real Estate firms need to go Digital:

Going digital, especially digital marketing has been all the rage for the past few years now. But in 2020, when the entire world is experiencing a roller coaster of emotions and uncertainty, it has become the priority for every business. Irrespective of what your business is or on what scale you operate, going digital is an essential upgrade for your business.

 

Going digital and relying on the power of the internet to grow your business is something that every business is doing today. But, the internet serves each business field differently. Despite the basic premise staying the same, the actual workings might differ from business to business. The strategies that work for one particular business might not work for another business.

 

And while many businesses are busy trying to grab on to a piece of success cake that is digital marketing, there is one particular industry has still not taken the full advantage of digital marketing to grow their business. It is the real estate industry.

 

While many real estate players are trying out their hands in the world of Email and WhatsApp marketing, most of them aren’t seeing the bigger picture. They are just scratching the surface and are yet to take a deeper dive.

 

Digital marketing can help real estate firms in a way that they haven’t seen or experienced before. Going digital can open up a host of different possibilities and business opportunities for them.

 

Let’s look at how digital marketing services can help the real estate industry:

 

1. More exposure & reach

 

Image by lemondedis2 from Pixabay

 

When you go digital and list your on-going & upcoming projects on Google and other search engines, you open yourself to a wider customer base. Search engine listings and social media posts can help you to reach a newer & wider audience. Sometimes, even from different cities or countries as well!

 

Apart from search engines listings and social media campaigns, listing your project details on sites like Magicbricks, Housing.com, and even Olx is must. Listing your projects across different platforms of the internet opens up the marketing and targeting world for you.

 

For example, let us consider a person who currently is residing in New Delhi and is planning to move to Mumbai. The very first step he will be taking is- searching on the internet for “upcoming properties in Mumbai.” This is where your listings will come in and help to reach people from different cities and even different countries. And this is how you can reach wider audience through minimum efforts.

 

2. More marketing at the same cost

 

Image by Gerd Altmann from Pixabay

 

The greatest and the biggest advantage of digital marketing is its cost effective nature. When you opt for digital marketing over traditional marketing, you can reach more people at the same cost that you would have paid to traditional, offline marketing.

 

Another advantage that digital has over traditional, offline form of marketing is the sheer number of options it presents to you. You can always opt for different strategies to market your projects and switch from one mode to another with ease if your goals aren’t met!

 

From organic digital marketing to paid ad campaigns, there is always something for everyone in the world of digital marketing.

 

3. More enquiries and potential leads

 

Image by Gerd Altmann from Pixabay

 

As stated earlier, digital marketing allows you to reach a wider and more global audience for your projects. And when you do so, you can always direct them to your website and landing pages where they can learn more about the project.

 

It is here on this landing page that you can collect vital contact information about them and use it to contact them for your current and upcoming projects.

 

4. Effective and pin-point customer targeting

 

Image by Alexandra_Koch from Pixabay

 

Going digital also means you can target relevant audience through different ads. Even if someone hasn’t been to your website or the landing page, they can get to know about the project through target ads.

 

Digital ads also provide you with more control over who can see your ads and within how much radius can it be seen. Display ads and video ads on YouTube and other platforms that support it are the best way to spread word about your projects.

 

Another advantage of targeted ads is that it can create a sense of mystery and hype around your project. You can start with small teasers that showcase the amenities that you’ll be providing and build up the hype until your launch day.

 

5. Creates goodwill

 

Image by JL G from Pixabay

 

Social media marketing is a great tool to build the reputation of your brand. Through effective social media marketing strategies, you can not only create hype for your upcoming project but also position yourself as an expert of the field.

 

This positioning will go a long way and help to increase the brand value of your brand. When you position yourself as an expert, you gain the trust of your audience, helping your brand’s image and impacting your goodwill in a positive manner.

 

Digital marketing services are related to one another. They depend on each other to make sure your campaign is a hit. Digital marketing services perform in chain and in order to make sure these chains are properly connected to each other, you need an expert who can help you to run your campaigns seamlessly.

 

So, if you are a builder or even a real estate agent who deals with all kinds of properties, from commercial to private housing, going digital is a no-brainer. Contact me today and learn how digital marketing can help you to grow your business at a faster pace.

The-colourful-world-of-branding-1024x576
Branding and Advertising Digital Marketing

The colourful world of branding- what your brand colours tell about your brand!

Colours play a very vital role in the success of any brand. Branding and Colours go hand in hand, with each other. The colours you select, speak a lot about your brand. They tell more about your brand than you can imagine. Each colour represents a different element and aspect of the business. So, before selecting the right colours for your brand you must be careful and consider what you wish your business to represent.

 

Another thing to keep in mind while selecting the colours for a brand is that they set the tone for your brand in the minds of your audience. The colours of your brand set a public perception which can and will impact your brand in a big way. The psychology of colours goes a long way to help your brand create a trust-based relationship with your audience.

 

The entire colour palette for branding can be divided into two kinds of colours- Warm & Cool. The warm palette brings with it the passion, energy and dominating vibes, the cool colours of the palette offer a sense of trust and security. When you work in branding and marketing, carefully selecting the right colour becomes an important job for you.

 

And to make this job easy for you, let us have a look at what different colours mean in the world of branding. Let’s browse through what qualities do each colour bring with themselves and what kind of product suits that particular colour really well.

 

Red

 

The hottest and most dynamic colour on the colour palette, red brings with it a sense of passion and power. This colour is very dynamic in nature and signifies a top position in the power hierarchy.

 

Brands that use this colour in their branding and marketing material are often looking to position themselves as the best of their industries. Red is a very attention-grabbing colour, used to create excitement and buzz in the audience.

 

This is the photo of all the companies that have a red logo.
Companies with a RED logo

Yellow

 

Yellow is the brightest and most energy-rich colour on the palette. This colour signifies happiness and smiles. Overall, yellow is a very bright and expressive colour that portrays emotions very well This is why we see so many emoji and emoticons to be yellow. This colour evokes a sense of happiness, youthfulness and optimism. Brands use this colour, especially in combination with black, when they want to communicate and place themselves and their products as a youthful one, filled with positivity and creativity.

 

Orange

 

Not as dominating or aggressive as the colour red, this one subdues it. The colour orange strikes the perfect balance between the passion and energy of red and the bright optimism of yellow.

 

Orange is a very spiritual colour in the world of branding and is often associated with brands that are related to the energy sector or holistic healing sector. The orange colour is very playful in nature and invokes the feeling of friendliness. There is something about this colour that makes it trustworthy.

 

This is the photo of all the companies that have a Orange logo.
Companies that have an orange logo

Blue

 

This colour falls on the cooler and calmer side of the palette. Blue is a very calm and soothing colour that stands for a serene and spiritual colour. This colour has a sense of calm that helps people to be at ease.

 

People often associate this colour with oceans and skies, which is why we see most brands use this colour in their branding and communication. More than 60% of brands in the world- both big and small, use the blue colour in their branding material.

 

The fact that this colour represents trust, maturity and calmness is something most of the brand try to take advantage of. This is why blue is the most favourite colour of top brands across the world.

 

This is the photo of all the companies that have a Blue logo.
Companies with a Blue logo

Green

 

Green is a calm colour that often stands for stability and balance. Inspiring people with positivity, this colour is linked with growth, prosperity and is known to denote a strong bond between things.

 

Normally, in the business world, the green colour and all its shades are associated with either health companies or financial companies. The colour also signifies rejuvenation and healing, part of the reason why most of the medicals we see, have the colour green as their dominating brand colour.

 

Purple

 

The colour of creativity and imagination, the colour purple stands for original ideas and thoughts. It is a very mysterious yet royal colour that can lift up any artwork with its presence. The royalty and luxury of purple is something that is very rare to find amongst all the colours in the colour palette.

 

Due to its royal and luxurious nature, this colour is often associated with high-end and flagship products. Mostly found in hospitality or luxurious goods and service industry, the purple shade is also a creator’s colour.

 

People from the creative industry try to utilize this colour a lot in their work.

 

This is the photo of all the companies that have a Purple logo.
Companies with a Purple logo

 

Black & White

 

The classic colours of the palette. The two ends of the colour spectrum. You will run out of words to define this classic colour combination but you won’t ever find a replacement for any these two colours.

 

Both of these colours can standout own their own as well as blend in nicely with any colour on the palette. The seer amount of simplicity, purity and sophistication these colours bring with themselves is something that cannot be described in words.

 

It is important to understand the psychology and the attributes associated with each of these colours. When you are building a brand, the colours you opt for, play a significant role in the success or failure of your brand. Learn the are of branding and selecting the right colour for your brand, today! Connect with me and know how you can grow your branding by selecting the right colours in your branding and communication process.