Colours play a very vital role in the success of any brand. Branding and Colours go hand in hand, with each other. The colours you select, speak a lot about your brand. They tell more about your brand than you can imagine. Each colour represents a different element and aspect of the business. So, before selecting the right colours for your brand you must be careful and consider what you wish your business to represent.
Another thing to keep in mind while selecting the colours for a brand is that they set the tone for your brand in the minds of your audience. The colours of your brand set a public perception which can and will impact your brand in a big way. The psychology of colours goes a long way to help your brand create a trust-based relationship with your audience.
The entire colour palette for branding can be divided into two kinds of colours- Warm & Cool. The warm palette brings with it the passion, energy and dominating vibes, the cool colours of the palette offer a sense of trust and security. When you work in branding and marketing, carefully selecting the right colour becomes an important job for you.
And to make this job easy for you, let us have a look at what different colours mean in the world of branding. Let’s browse through what qualities do each colour bring with themselves and what kind of product suits that particular colour really well.
The hottest and most dynamic colour on the colour palette, red brings with it a sense of passion and power. This colour is very dynamic in nature and signifies a top position in the power hierarchy.
Brands that use this colour in their branding and marketing material are often looking to position themselves as the best of their industries. Red is a very attention-grabbing colour, used to create excitement and buzz in the audience.
Yellow is the brightest and most energy-rich colour on the palette. This colour signifies happiness and smiles. Overall, yellow is a very bright and expressive colour that portrays emotions very well This is why we see so many emoji and emoticons to be yellow. This colour evokes a sense of happiness, youthfulness and optimism. Brands use this colour, especially in combination with black, when they want to communicate and place themselves and their products as a youthful one, filled with positivity and creativity.
Not as dominating or aggressive as the colour red, this one subdues it. The colour orange strikes the perfect balance between the passion and energy of red and the bright optimism of yellow.
Orange is a very spiritual colour in the world of branding and is often associated with brands that are related to the energy sector or holistic healing sector. The orange colour is very playful in nature and invokes the feeling of friendliness. There is something about this colour that makes it trustworthy.
This colour falls on the cooler and calmer side of the palette. Blue is a very calm and soothing colour that stands for a serene and spiritual colour. This colour has a sense of calm that helps people to be at ease.
People often associate this colour with oceans and skies, which is why we see most brands use this colour in their branding and communication. More than 60% of brands in the world- both big and small, use the blue colour in their branding material.
The fact that this colour represents trust, maturity and calmness is something most of the brand try to take advantage of. This is why blue is the most favourite colour of top brands across the world.
Green is a calm colour that often stands for stability and balance. Inspiring people with positivity, this colour is linked with growth, prosperity and is known to denote a strong bond between things.
Normally, in the business world, the green colour and all its shades are associated with either health companies or financial companies. The colour also signifies rejuvenation and healing, part of the reason why most of the medicals we see, have the colour green as their dominating brand colour.
The colour of creativity and imagination, the colour purple stands for original ideas and thoughts. It is a very mysterious yet royal colour that can lift up any artwork with its presence. The royalty and luxury of purple is something that is very rare to find amongst all the colours in the colour palette.
Due to its royal and luxurious nature, this colour is often associated with high-end and flagship products. Mostly found in hospitality or luxurious goods and service industry, the purple shade is also a creator’s colour.
People from the creative industry try to utilize this colour a lot in their work.
Black & White
The classic colours of the palette. The two ends of the colour spectrum. You will run out of words to define this classic colour combination but you won’t ever find a replacement for any these two colours.
Both of these colours can standout own their own as well as blend in nicely with any colour on the palette. The seer amount of simplicity, purity and sophistication these colours bring with themselves is something that cannot be described in words.
It is important to understand the psychology and the attributes associated with each of these colours. When you are building a brand, the colours you opt for, play a significant role in the success or failure of your brand. Learn the are of branding and selecting the right colour for your brand, today! Connect with me and know how you can grow your branding by selecting the right colours in your branding and communication process.