Why Real Estate firms need to go Digital:
Going digital, especially digital marketing has been all the rage for the past few years now. But in 2020, when the entire world is experiencing a roller coaster of emotions and uncertainty, it has become the priority for every business. Irrespective of what your business is or on what scale you operate, going digital is an essential upgrade for your business.
Going digital and relying on the power of the internet to grow your business is something that every business is doing today. But, the internet serves each business field differently. Despite the basic premise staying the same, the actual workings might differ from business to business. The strategies that work for one particular business might not work for another business.
And while many businesses are busy trying to grab on to a piece of success cake that is digital marketing, there is one particular industry has still not taken the full advantage of digital marketing to grow their business. It is the real estate industry.
While many real estate players are trying out their hands in the world of Email and WhatsApp marketing, most of them aren’t seeing the bigger picture. They are just scratching the surface and are yet to take a deeper dive.
Digital marketing can help real estate firms in a way that they haven’t seen or experienced before. Going digital can open up a host of different possibilities and business opportunities for them.
Let’s look at how digital marketing services can help the real estate industry:
1. More exposure & reach
When you go digital and list your on-going & upcoming projects on Google and other search engines, you open yourself to a wider customer base. Search engine listings and social media posts can help you to reach a newer & wider audience. Sometimes, even from different cities or countries as well!
Apart from search engines listings and social media campaigns, listing your project details on sites like Magicbricks, Housing.com, and even Olx is must. Listing your projects across different platforms of the internet opens up the marketing and targeting world for you.
For example, let us consider a person who currently is residing in New Delhi and is planning to move to Mumbai. The very first step he will be taking is- searching on the internet for “upcoming properties in Mumbai.” This is where your listings will come in and help to reach people from different cities and even different countries. And this is how you can reach wider audience through minimum efforts.
2. More marketing at the same cost
The greatest and the biggest advantage of digital marketing is its cost effective nature. When you opt for digital marketing over traditional marketing, you can reach more people at the same cost that you would have paid to traditional, offline marketing.
Another advantage that digital has over traditional, offline form of marketing is the sheer number of options it presents to you. You can always opt for different strategies to market your projects and switch from one mode to another with ease if your goals aren’t met!
From organic digital marketing to paid ad campaigns, there is always something for everyone in the world of digital marketing.
3. More enquiries and potential leads
As stated earlier, digital marketing allows you to reach a wider and more global audience for your projects. And when you do so, you can always direct them to your website and landing pages where they can learn more about the project.
It is here on this landing page that you can collect vital contact information about them and use it to contact them for your current and upcoming projects.
4. Effective and pin-point customer targeting
Going digital also means you can target relevant audience through different ads. Even if someone hasn’t been to your website or the landing page, they can get to know about the project through target ads.
Digital ads also provide you with more control over who can see your ads and within how much radius can it be seen. Display ads and video ads on YouTube and other platforms that support it are the best way to spread word about your projects.
Another advantage of targeted ads is that it can create a sense of mystery and hype around your project. You can start with small teasers that showcase the amenities that you’ll be providing and build up the hype until your launch day.
5. Creates goodwill
Social media marketing is a great tool to build the reputation of your brand. Through effective social media marketing strategies, you can not only create hype for your upcoming project but also position yourself as an expert of the field.
This positioning will go a long way and help to increase the brand value of your brand. When you position yourself as an expert, you gain the trust of your audience, helping your brand’s image and impacting your goodwill in a positive manner.
Digital marketing services are related to one another. They depend on each other to make sure your campaign is a hit. Digital marketing services perform in chain and in order to make sure these chains are properly connected to each other, you need an expert who can help you to run your campaigns seamlessly.
So, if you are a builder or even a real estate agent who deals with all kinds of properties, from commercial to private housing, going digital is a no-brainer. Contact me today and learn how digital marketing can help you to grow your business at a faster pace.
