BRANDING

By the textbook definition and in its simplest form, branding is the art of promoting and marketing a company and its line of products and services through the process of creating a name, symbol (logo), and other design elements that can be easily recognized by the audience and end consumers. Branding helps people to identify your products and services and distinguish them from others.

Branding is an important process for any company as it not only helps them to leave an impression on the minds of the end consumers but also helps in creating a level of expectation. It is because of the process of branding that your customers know what to expect from your brand. Branding helps your business to break through the millions of offerings out there and make yourself stand apart while grabbing your customer’s attention.